The lean startup approach, based on lean production philosophy, is an approach that aims to enable entrepreneurs who want to implement a new business idea to use resources most efficiently while establishing their businesses. Lean startup aims to increase the company’s efficiency by reducing costs and providing more value to the customer, increasing efficiency so that small businesses can succeed.

The lean startup approach is based on three main principles. These include customer orientation, reaching big goals with small steps, and a learning culture.

The principle of customer focus states that customer needs and expectations should be at the center of business activities. The business ensures customer satisfaction by identifying customer needs and offering products and services that meet customer demands.

The principle of reaching big goals with small steps states that the business should move forward with small steps in lean entrepreneurship. To achieve enormous goals, the company must divide the steps into small and measurable goals and continuously learn and improve until it reaches its goals.

The learning culture principle aims to learn and develop in lean entrepreneurship continuously. The business constantly evaluates feedback to understand customer needs and improve product/service quality and develops itself to improve business processes.