İstanbul Teknik Üniversitesi'nin teknoloji geliştirme bölgesi.
İletişim İTÜ Teknopark A.Ş.In 1773 ITU Teknopark, closed training sessions are held periodically for academic companies on the following subjects. Academic entrepreneurs can attend and benefit from these trainings free of charge, and receive guidance and coaching on what training they need.
Basic marketing concepts and topics. Marketing of technological products. B2C and B2B marketing topics. Introduction to Online Marketing.
What needs to be done for the business idea to create value in a sustainable way? What will you do to bring your business idea to life? What kind of resource will you need?
Intellectual property types and protection models. Sharing rights arising from research. Commercialization and basic commercial and company law.
Fundamentals of business and people management. How do you design the organizational structure and how do you run it? Basic management functions and principles.
Accounting layout, income statement, cash flow and profit before tax account. Aging, depreciation and other basic concepts.
Negotiate with your customer, business partners, employees. Win-win and win-lose negotiation terms. One-off and iterative negotiations. Managing conflict situations.
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